Each campaign is a collection of actions, where each action defines a specific recommendation set-up (where, to whom, what and why should be displayed by Yusp).
For example, you might want to run a summer campaign to boost outdoor product sales. For that, you would have to create a custom campaign on top of the default campaign. To make it effective, this campaign could contain actions for various placements such as recommendation boxes on your main and category pages. Then you would have to create the appropriate target group, for instance. you could focus on those who have visited outdoor related product pages before.
After creating a new action and associating the selected placement and the appropriate target group at the Where and Who section, you could create custom logics and business rules for this action in the What section, that would promote outdoor products in the related recommendations. Finally, you could set up the measurement methods in the Why section (for the new action) and for your campaign, and schedule your campaign for the weekends.
When you start using the Dash, there is already a default campaign present. This will provide you with a starting point, as it already contains the basic settings you will need to get started. If you choose to not create your own campaigns, then the default campaign will become active.
Creating a new Campaign
You can create a new campaign by clicking on the blue “+” button located below “Campaigns” that is visible on the left side menu. Clicking on this “Add new +” will first require you to name the campaign. After naming the campaign, please hit the “Ok” button.
You will then be taken to the campaign page. The campaign name can be changed and you can also add a description. Please notice the “active”, “inactive”, and “scheduled” buttons located just below the campaign name field. Clicking on “active” activates the campaign and clicking on the “inactive” button will cause the campaign to become inactive.
The “schedule” button allows you to schedule the launch of your campaign using the “Campaign start from” fields located below the description box. Here, you can also set the campaign duration.
The line below “schedule” is “Repeats”, which allows you to schedule when a particular campaign will repeat itself.
Now that the schedule is set, go down to the “Why” section where you can look at the performance metrics of your campaign. By clicking on “CTR”, you can see the average CTR for the campaign. The CTR represents the average of all of the campaign actions. Other available metrics include Number of recommendations, Revenue through recommendations, Revenue / 1000 recommendations, Reco share (revenue through recommendations / total revenues), and more.
The “Split” button on the right side of the screen allows the user to see a split view of all of the individual actions within a campaign, and look at their performance metrics separately. By clicking on the "month", "week", "day" and "hour" buttons on the left, you can see the campaign's results filtered to a certain time period.
In this section, you will see all the actions that are included in the campaign. If you create a new campaign you won't see any related actions until you set some up.
Shop X is a chain of supermarkets. They want to promote a new brand and would like to measure the effect of this promotion on their sales. A new campaign is created for this test and two new actions are created. The first action is the original logic and the second represents the new logic related to the new promotion. This enables a very easy comparison between two logics and A/B tests can be scheduled for a given period.